The coffee I've been drinking recently is called The Original Donut Shop which is a medium roast coffee. I use the most diluted setting on my brewer which is 10 ounces per K-cup. I'm not a coffee fanatic so I can't go into great detail on flavor but it has a good slightly bold coffee flavor without needing much sugar or creamer. When I price shopped the K-Cups I found that a cup of coffee was about .66 per cup which is a bit expensive but the instant coffee is so convenient that I find it worth the extra cost compared to operating a traditional coffee machine.
So even though the Keurig HOT beverage system has its flaws I still like it and use it to kick start my mornings.
(The blue words are links to the products they describe)